
Wordpress is an open source content management system originally used to build blogs. The first version of Wordpress was made available in 2003 as a platform built on top of b2/cafelog. Since then it has expanded and is utilized by millions worldwide. While Wordpress the software is free there is more that goes into launching a Wordpress site that is not. For a real life example check out this article done by Codeable.
Some hidden costs of Wordpress include:
- Domain registration
- Hosting
- Premium themes
- Premium plugins
- Developer fees
- Security services
Pricing Breakdown of a Typical Wordpress Site
- Domain: $12/yr
- Hosting $10/mo-$30/mo
- Premium theme $50-$300+
- Premium plugins $15-$200+ (either one time fees, monthly or annual purchases)
- Developer to setup $30-$100/hr
- Security plugins $99-$500/yr
Pricing Breakdown of a Custom Wordpress Sites
- Custom themes $3000-$6000 +
- Custom site $6000-$15000 +
- Custom ecommerce site $6000-$20000 +
- Custom web app $1500-$60000 +
Pricing Breakdown for Hiring a Developer or Service for Setup and/or Maintenance
- Hourly $30-$100/hr
- Flat rate $500-$1000+
- Maintenance $30-50/monthly + initial hourly / flat rate fees for setup
- Small individual jobs $100+
TL:DR;
Wordpress might be free but there are a lot of hidden costs involved with launching and maintaining a site. Costs can be kept down by having a generic site but comes at the sacrifice of having a custom site built out to address unique requirements of the company.
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