What you want visitors to do At least one visually distinct, centralized, and obvious looking button Use visual cues Repeat CTA below the fold
Anything you can offer visitors Free trial Discounts Whitepaper Early Access Try to pair with deadline to create urgency
K.I.S.S Minimize appearance Get rid of nav bar Move company philosophy to about Minimal form fields Keep copy brief
Identity 2-5 things about product/service features A list of things about the product/service Benefits How will features help? Pain points How will features help avoid misery? Use icons/pictures to make list more visual
Use plain language to describe what the site is about Be clear and concise Under ten words
Keep essential parts of lander in center/top of screen Logo Headline CTA Supporting visual (Hero Shot) Ensure all essential parts can be seen across all devices
Clear, simple design with plenty of whitespace Big font Bullet points Video? Studies show it can increase conversions by 80% Make sure load time for page is SNAPPY
Customer list Press mentions Case Study Testimonials Usage Statistics